City 2

The Shopping Centre wants to reconnect itself with the plurality of the city, the visitors, the users.
By the creation of a food court around which revolves the revival of the Centre.
By respecting the values specific to the Shopping Centre: urban and connected.
By integrating the car parking in the customer journey.

Participation by Maxim, graphic designer, & Steven, architect, in the team of Youstudio, for its client : the biggest Shopping Centre in the city of Brussels, owned by AG Real Estate

#Branding #CustomerExperience #Food #Graphics #Naming #ShoppingMall #SpatialDesign #Signage

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Creation of a market positioning for the entire Centre, by means of branding and spatial design.

Creation of a unique “food-brand” combining all food shops, together with its spatial design.

Installation of a graphic system joining the commercial journey.

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All works

Apotheek LemarARCHITECTURE + BRANDING + COMMUNICATION

BoucanBRANDING + COMMUNICATION

Nieuw ZuidURBANISM + ARCHITECTURE + SPATIAL DESIGN

QubicARCHITECTURE

IBASPATIAL DESIGN + SIGNAGE — participation in the team of Youstudio

Maison CaretteBRANDING + SPATIAL DESIGN — participation in the team of Youstudio

The PointBRANDING + SPATIAL DESIGN — participation in the team of Youstudio

DelenARCHITECTURE + SPATIAL DESIGN — participation in the team of Youstudio

La BaraqueBRANDING

HuileriesURBANISM + ARCHITECTURE

LRLP HouseARCHITECTURE + SPATIAL DESIGN

Gate 15URBANISM + ARCHITECTURE + SPATIAL DESIGN + SCENOGRAPHY + SIGNAGE

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