City 2
The Shopping Centre wants to reconnect itself with the plurality of the city, the visitors, the users.
By the creation of a food court around which revolves the revival of the Centre.
By respecting the values specific to the Shopping Centre: urban and connected.
By integrating the car parking in the customer journey.
Participation by Maxim, graphic designer, & Steven, architect, in the team of Youstudio, for its client : the biggest Shopping Centre in the city of Brussels, owned by AG Real Estate
#Branding #CustomerExperience #Food #Graphics #Naming #ShoppingMall #SpatialDesign #Signage
Creation of a market positioning for the entire Centre, by means of branding and spatial design.
Creation of a unique “food-brand” combining all food shops, together with its spatial design.
Installation of a graphic system joining the commercial journey.
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All works
Apotheek LemarARCHITECTURE + BRANDING + COMMUNICATION
BoucanBRANDING + COMMUNICATION
Nieuw ZuidURBANISM + ARCHITECTURE + SPATIAL DESIGN
QubicARCHITECTURE
IBASPATIAL DESIGN + SIGNAGE — participation in the team of Youstudio
Maison CaretteBRANDING + SPATIAL DESIGN — participation in the team of Youstudio
The PointBRANDING + SPATIAL DESIGN — participation in the team of Youstudio
DelenARCHITECTURE + SPATIAL DESIGN — participation in the team of Youstudio
La BaraqueBRANDING
HuileriesURBANISM + ARCHITECTURE
LRLP HouseARCHITECTURE + SPATIAL DESIGN
Gate 15URBANISM + ARCHITECTURE + SPATIAL DESIGN + SCENOGRAPHY + SIGNAGE
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